Sculpt your version of an iconic American landmark out of Doritos for a shot at the grand prize.
Plan it. Build it. Submit it. Whether you're sculpting Lady Liberty or the Capitol Building out of Doritos, every build is a shot at $250k. No experience necessary, just boldness.
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Celebrate this monumental summer with a weekly chance to win incredible prizes.
Enter once daily for a shot at our Bold at Home Bundle including an exclusive Doritos® branded cooler, speaker, beach towel, and gift cards to keep the celebration going all summer long.
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Doritos Monument
Access the Doritos Workbench for stability tips, adhesive secrets, a chip calculator, and everything you need to craft your American masterpiece.
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DORITOS® BUILD THE BOLD SWEEPSTAKES (“Sweepstakes”)
OFFICIAL RULES
THIS SWEEPSTAKES IS INTENDED FOR PARTICIPATION IN THE UNITED STATES ONLY AND WILL BE GOVERNED BY U.S. LAW. DO NOT ENTER UNLESS YOU ARE ELIGIBLE AND LOCATED IN THE UNITED STATES OR THE DISTRICT OF COLUMBIA AT THE TIME OF PARTICIPATION.
NO PURCHASE OR PAYMENT IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND DOES NOT INCREASE YOUR CHANCES OF WINNING.
BY ENTERING, ENTRANT AGREES TO BE BOUND BY THESE OFFICIAL RULES AND THE DECISIONS OF THE SPONSOR, WHICH SHALL BE FINAL AND BINDING IN ALL RESPECTS. ALL DISPUTES WILL BE RESOLVED SOLELY BY BINDING ARBITRATION AND ENTRANTS WAIVE THE ABILITY TO BRING CLAIMS IN A CLASS ACTION FORMAT.
ELIGIBILITY: The Sweepstakes is open only to legal residents of the fifty (50) United States and the District of Columbia, who are eighteen (18) years of age (19 in AL and NE) or older as of date of entry (each, an “Entrant”). The following persons are not eligible to enter or win a prize: employees, officers and directors of Frito-Lay, Inc. (“Sponsor”), The Marketing Arm, Southern Made Services LLC, and their respective parents, subsidiaries and affiliates and if applicable, their advertising or promotion agencies, program prize suppliers, any other companies engaged in the development, production, or distribution of materials for the Sweepstakes (collectively, the “Sweepstakes Parties”), and members of their immediate families (spouse, partner, parents, legal guardians, in-laws, grandparents, siblings, children and grandchildren and their respective spouses and/or “step” of each) and those living in the same household as such individuals (whether legally related or not who live in the same residence for at least three [3] months during the twelve-month period preceding the start date of the Sweepstakes). By participating, you agree to these Official Rules and to the decisions of the Sponsor and Administrator, which are final and binding in all respects. Void where prohibited by law. All federal, state, and local laws and regulations apply. By participating in the Sweepstakes, you unconditionally accept and agree to comply with and abide by these “Official Rules” and the decisions of Sponsor, including the interpretation of these Official Rules, administration of the Promotion, selection of the winners, and Sponsor’s exercise of discretion, which will be final, non-appealable, and binding in all respects.
SWEEPSTAKES PERIOD: The Sweepstakes begins 12:00 p.m. Central Time (“CT”) on May 20, 2026 and 11:59 p.m. CT on July 31, 2026 (the “Sweepstakes Period”). The Sweepstakes will be broken out into ten (10) separate entry periods (each an “Entry Period”).
| Entry Period | Start Date of Entry Period | End Date of Entry Period |
|---|---|---|
| 1 | May 20, 2026 at 12:00 p.m. CT | May 26, 2026 at 11:59 p.m. CT |
| 2 | May 27, 2026 at 12:00 a.m. CT | June 2, 2026 at 11:59 p.m. CT |
| 3 | June 3, 2026 at 12:00 a.m. CT | June 9, 2026 at 11:59 p.m. CT |
| 4 | June 10, 2026 at 12:00 a.m. CT | June 16, 2026 at 11:59 p.m. CT |
| 5 | June 17, 2026 at 12:00 a.m. CT | June 23, 2026 at 11:59 p.m. CT |
| 6 | June 24, 2026 at 12:00 a.m. CT | June 30, 2026 at 11:59 p.m. CT |
| 7 | July 1, 2026 at 12:00 a.m. CT | July 7, 2026 at 11:59 p.m. CT |
| 8 | July 8, 2026 at 12:00 a.m. CT | July 14, 2026 at 11:59 p.m. CT |
| 9 | July 15, 2026 at 12:00 a.m. CT | July 21, 2026 at 11:59 p.m. CT |
| 10 | July 22, 2026 at 12:00 a.m. CT | July 31, 2026 at 11:59 p.m. CT |
By participating, each participant (“Entrants”) agrees to be bound by these Official Rules and the decisions of the Sponsor, which are final and binding on matters relating to this Sweepstakes. The website server is the official clock for this Sweepstakes.
HOW TO PARTICIPATE: During the Sweepstakes Period, there are two (2) ways to participate:
There is a limit of one (1) Entry per day, per person, regardless of method. A “day” is defined as starting at 12:00 a.m. CT and ends at 11:59 p.m. CT except for the first day which begins at 12:00 p.m. CT.
All Entries shall be deemed to be submitted by the authorized account holder of the email address used to register for the Sweepstakes. “Authorized Account Holder” of an email is the natural person who is assigned to an email address by an Internet access or online service provider, or other organization responsible for assigning email addresses for the domain associated with the submitted email address. You may only participate in the Sweepstakes using an email address for which you are the Authorized Account Holder. By submitting an email address to enter the Sweepstakes, you represent and warrant that you are the Authorized Account Holder. If a dispute arises regarding who submitted an online entry, the Entry will be deemed to be submitted by the Authorized Account Holder of the email address provided at time of registration. Standard data rates may apply if the Website is accessed via a mobile device, and Entrants are solely responsible for any such charges.
Entrants using any other device or artifice to enter multiple times above the stated limit or as multiple entrants will be disqualified. Entries generated by script, macro, robotic, programmed, or any other automated means are prohibited and will be disqualified. Any incomplete, misdirected or postage due mail-in requests will be considered ineligible. Proof of submission is not proof of receipt by Sponsor. By participating, Entrants agree to abide by and be bound by these Official Rules and the Sponsor’s decisions.
SWEEPSTAKES DRAWINGS (“DRAWINGS”) AND ODDS OF WINNING: Drawings will be conducted by the Administrator, from among all eligible Entries received before each Entry Period deadline listed below. Odds of winning a Prize depends on the number of Entries received during each Entry Period. Winners (“Winners”) will be randomly selected by the Administrator and will be notified via email. Non-winning Entries for each Entry Period will remain eligible for subsequent Drawings. The Sponsor and Administrator’s decisions shall be final and binding on all matters relating to the Sweepstakes.
| Entry Period | Start Date of Entry Period | End Date of Entry Period | Postmark Date | Drawing Date |
|---|---|---|---|---|
| 1 | May 20, 2026 at 12:00 p.m. CT | May 26, 2026 at 11:59 p.m. CT | May 26, 2026 | June 3, 2026 |
| 2 | May 27, 2026 at 12:00 a.m. CT | June 2, 2026 at 11:59 p.m. CT | June 2, 2026 | June 10, 2026 |
| 3 | June 3, 2026 at 12:00 a.m. CT | June 9, 2026 at 11:59 p.m. CT | June 9, 2026 | June 17, 2026 |
| 4 | June 10, 2026 at 12:00 a.m. CT | June 16, 2026 at 11:59 p.m. CT | June 16, 2026 | June 24, 2026 |
| 5 | June 17, 2026 at 12:00 a.m. CT | June 23, 2026 at 11:59 p.m. CT | June 23, 2026 | July 1, 2026 |
| 6 | June 24, 2026 at 12:00 a.m. CT | June 30, 2026 at 11:59 p.m. CT | June 30, 2026 | July 8, 2026 |
| 7 | July 1, 2026 at 12:00 a.m. CT | July 7, 2026 at 11:59 p.m. CT | July 7, 2026 | July 15, 2026 |
| 8 | July 8, 2026 at 12:00 a.m. CT | July 14, 2026 at 11:59 p.m. CT | July 14, 2026 | July 22, 2026 |
| 9 | July 15, 2026 at 12:00 a.m. CT | July 21, 2026 at 11:59 p.m. CT | July 21, 2026 | July 29, 2026 |
| 10 | July 22, 2026 at 12:00 a.m. CT | July 31, 2026 at 11:59 p.m. CT | July 31, 2026 | August 10, 2026 |
PRIZES (the “Prize(s)”) AND APPROXIMATE RETAIL VALUE (“ARV”):
Prizes: There are one fifty (50) Prizes available, to be awarded. Five (5) Prizes per Entry Period. Winner will receive one (1) Doritos® branded cooler, one (1) Doritos® branded speaker, one (1) Doritos® branded beach towel, and a $200 pre-paid Gift Card. The ARV of each Entry Period is $730. The ARV of all Entry Period Prizes is $36,500.
PRIZE TERMS AND CONDITIONS: Gift card is subject to the terms, conditions, and restrictions of the issuing entity, including any expiration dates, fees, and limitations on use. Gift card may not be redeemable for cash, except where required by law, and is not replaceable if lost or stolen. Use of the gift card constitutes acceptance of the issuer’s terms and conditions. Sponsor is not responsible for any restrictions imposed by the issuer.
Prizes consist only of the elements expressly set forth above; no other elements are included in the Prize and any such expenses in connection with the use of the Prize are the sole responsibility of each Winner. Winner is responsible for all applicable federal, state, local sales and income taxes and any costs, expense(s), or fees whatsoever in connection with the Prize not specifically provided herein. In the event that, for reasons beyond their control and not related to the Winner, the Sponsor is unable to award any Prize as described in these Official Rules (including if the designated Prize should become unavailable for any reason), the Sponsor may substitute the Prize with another Prize of similar nature and equal or greater value at its sole discretion. The Prize is non-assignable and non-transferable and is not redeemable for cash and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Any difference between the ARV of any Prize stated and the actual value of the Prize will not be awarded. If a selected Winner is unable to accept a Prize in its entirety for any reason, the Prize (or that portion of the Prize) may be forfeited. All Entries and potential Winner are subject to verification by the Sponsor and the Administrator whose decisions are final and binding. No compensation will be paid in lieu of a Prize or in the event that the Prize has been forfeited for any reason state in these Official Rules. Sweepstakes Parties shall not be held responsible for any delays in awarding any Prize for any reason. By participating in this Sweepstakes or submitting an entry, each Entrant agrees: (i) to be bound by these Official Rules, including all entry requirements, (ii) to allow Sponsor to send program specific emails, and (iii) to release and hold the Sponsor and Sweepstakes Parties harmless from and against any and all claims, injuries, damages, losses and liability that may occur, directly or indirectly, in whole or in part, from the participation in the Sweepstakes or from the receipt or use of any Prize or activity related to the receipt or use of any Prize. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Sweepstakes materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern, and control.
Prize will be mailed to the mailing address (no P.O. Boxes) provided at registration. Shipping in the United States only. Shipping is included. Prize may take 4–6 weeks to arrive. Sponsor makes no representations or warranties of any kind concerning the appearance, safety, or performance of any prize. Winner shall bear all risk of loss or damage to Prize after it has been delivered.
Limit one (1) Entry Period Prize per household per Promotion Period.
WINNER NOTIFICATION AND PRIZE CLAIM: Winners are subject to verification. Winners will be notified via email using the email address supplied during registration.
The potential Winner will have three (3) business days to respond via return email with their acceptance of the Prize. Upon the acceptance, the potential Winner will be sent Prize. Failure to provide any required information will result in forfeiture of the Winner’s right to claim a Prize and may be awarded to an alternate Winner.
All costs and expenses associated with a Prize acceptance and use not specifically provided herein are the responsibility of the Winner. Any Prize will be forfeited, and an alternate potential Winner may be contacted if: (1) a Prize notification is returned as undeliverable; (2) if any required response (including email response) is not received in three (3) business days for any reason; (3) if any Winner verification materials are not returned within the required time period; (4) if a potential Winner is found to be ineligible by civil or criminal or social media information review, as determined by Sponsor in its sole discretion; or (5) if any potential Winner is determined to be ineligible or otherwise not in compliance with these Official Rules. Sponsor and Sweepstakes Parties are not responsible for any change of mailing address, email address, and/or telephone number of entrants. Sponsor is not required to make more than one attempt to notify any individual potential Winner; nor is Sponsor required to make more than one attempt to verify an alternative Winner if the first selected potential Winner is disqualified. If an insufficient number of qualified Entries are received, Prize may not be awarded. A Prize that is unclaimed, unredeemed, or returned as undeliverable will not be awarded.
GENERAL CONDITIONS: INTERNET CAUTION: ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW INCLUDING CRIMINAL PROSECUTION. If the Sweepstakes is not capable of running as planned for any reason, including without limitation, due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Sweepstakes, Sponsor reserves the right, in its sole discretion, to disqualify any individual who is responsible or who tampers with the entry process, and to cancel, modify, or terminate the Sweepstakes. In Sponsor’s sole discretion, any portion of the Sweepstakes is not capable of running as planned for any reason, or the integrity and/or feasibility of the Sweepstakes is severely undermined by any event beyond the control of Sponsor, including but not limited to fire, flood, health pandemic or epidemic, earthquake, explosion, extreme weather conditions, interruptions in air travel, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state, or local government law, order, or regulation, order of any court or jurisdiction, infection by computer virus, unauthorized intervention, technical failures or other cause not reasonably within the control of Sponsor (each a “Force Majeure” event or occurrence), Sponsor shall have the right, in its sole discretion, to abbreviate, modify, suspend, cancel or terminate the Sweepstakes without any further obligation. In the event of cancellation, Sponsor will award the Prize(s) for the Sweepstakes Drawing(s) at issue in random drawing(s) from among all valid and eligible entries received for the applicable Drawing(s) up to the time of such cancellation, provided a sufficient number of entries are received. In no event will more than the number of Prizes stated in these Official Rules be awarded. In the event that an entry is confirmed to have been erroneously deleted, lost, or destroyed, the entrant’s sole remedy shall be another entry into the Sweepstakes.
LIMITATIONS OF LIABILITY AND RELEASE: As a condition of entering, Entrants agree to release the Sponsor, and Sweepstakes Parties, (collectively, “Releasees”) from any and all liability, loss, or damage incurred with respect to entrant’s participation in the Sweepstakes and the awarding, receipt, possession, and/or use or misuse of any Prize. No liability or responsibility is assumed by the Releasees resulting from user’s participation in, attempt to participate in, or download of any information in connection with participating in the Sweepstakes. Sponsor is not responsible for incorrect or inaccurate entry information whether caused by entrant or by any of the equipment or programming associated with or utilized in the Sweepstakes, or by any technical or human error which may occur in the processing of the entries. No responsibility or liability is assumed by the Releasees for technical problems or technical malfunction, including, without limitation, those arising in connection with any of the following occurrences that may affect the operation of the Sweepstakes: hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless, or Internet connectivity, or other online communication problems; errors or limitations of any Internet service providers, servers, hosts, or providers; garbled, jumbled, or faulty data transmissions; failure of any email transmissions to be sent to or received; lost, late, delayed, or intercepted email transmissions; inaccessibility of any Website or Application in whole or in part for any reason; traffic congestion on the Internet or any Website or Application; unauthorized human or non-human intervention in the operation of the Sweepstakes, including without limitation, unauthorized tampering, hacking, theft, virus, bug, worm; or destruction of any aspect of the Sweepstakes. Sponsor is not responsible for any typographical errors in the announcement of the Prize or these Official Rules, or any inaccurate or incorrect data contained on promotional materials or on the Website or App. Use of any Website or Application is at user’s own risk. Releasees are not responsible for any personal injury or property damage or any other losses of any kind that may be sustained to user’s or any other person’s computer equipment resulting from participation in the Sweepstakes, use of any Website or Application or the download of any information from a website or any other loss related to user’s participation in the Sweepstakes or receipt of any Prize. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF SPONSOR OR SWEEPSTAKES PARTIES’ NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT.
BINDING ARBITRATION: Any controversy or claim arising out of or relating to the Sweepstakes shall be settled by binding arbitration in a location determined by the arbitrator as set forth herein (provided that such location is reasonably convenient for claimant), or at such other location as may be mutually agreed upon by the parties, in accordance with the procedural rules for commercial disputes set forth in the Comprehensive Arbitration Rules and Procedures of JAMS (“JAMS Rules and Procedures”) then prevailing, and judgment upon the award rendered by the arbitrator(s) may be entered in any court having jurisdiction thereof. The arbitrator shall be selected pursuant to the JAMS Rules and Procedures. The arbitrator shall apply Texas law consistent with the Federal Arbitration Act and applicable statutes of limitations and shall honor claims of privilege recognized at law. In the event that the claimant is able to demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, Sponsor will pay as much of the claimant’s filing and hearing fees in connection with the arbitration as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive. If any part of this arbitration provision is deemed to be invalid, unenforceable, or illegal (other than that claim will not be arbitrated on a class or representative basis), or otherwise conflicts with the rules and procedures established by JAMS. If, however, the portion that is deemed invalid, unenforceable, or illegal is that claims will not be arbitrated on a class or representative basis, then the entirety of this arbitration provision shall be null and void, and neither claimant nor Sponsor shall be entitled to arbitrate their dispute. Upon filing a demand for arbitration, all parties to such arbitration shall have the right of discovery, which discovery shall be completed within sixty days after the demand for arbitration is made, unless further extended by mutual agreement of the parties. THE ARBITRATION OF DISPUTES PURSUANT TO THIS PARAGRAPH SHALL BE IN THE ENTRANT’S INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE OR JOIN THE CLAIMS OF OTHER PERSONS OR PARTIES WHO MAY BE SIMILARLY SITUATED. DO NOT ENTER THIS SWEEPSTAKES IF YOU DO NOT AGREE TO HAVE ANY CLAIM OR CONTROVERSY ARBITRATED IN ACCORDANCE WITH THESE OFFICIAL RULES.
BY PARTICIPATING IN THIS SWEEPSTAKES, EACH ENTRANT AGREES THAT TO THE EXTENT PERMITTED BY APPLICABLE LAW: (1) ANY AND ALL DISPUTES, CLAIMS, AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THE SWEEPSTAKES, OR ANY PRIZE AWARDED, WILL BE RESOLVED INDIVIDUALLY THROUGH BINDING ARBITRATION AS SET FORTH ABOVE, WITHOUT RESORT TO ANY FORM OF CLASS ACTION; (2) ANY AND ALL CLAIMS, JUDGMENTS, AND AWARDS WILL BE LIMITED TO ACTUAL THIRD-PARTY, OUT-OF-POCKET COSTS INCURRED (IF ANY), BUT IN NO EVENT WILL ATTORNEYS’ FEES BE AWARDED OR RECOVERABLE; (3) UNDER NO CIRCUMSTANCES WILL ANY ENTRANT BE PERMITTED TO OBTAIN ANY AWARD FOR, AND ENTRANT HEREBY KNOWINGLY AND EXPRESSLY WAIVES ALL RIGHTS TO SEEK, PUNITIVE, INCIDENTAL, CONSEQUENTIAL, OR SPECIAL DAMAGES, LOST PROFITS AND/OR ANY OTHER DAMAGES, OTHER THAN ACTUAL OUT OF POCKET EXPENSES, AND/OR ANY RIGHTS TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED; AND (4) ENTRANT’S REMEDIES ARE LIMITED TO A CLAIM FOR MONEY DAMAGES (IF ANY) AND ENTRANT IRREVOCABLY WAIVES ANY RIGHT TO SEEK INJUNCTIVE OR EQUITABLE RELIEF. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY, SO THE ABOVE MAY NOT APPLY TO EVERY ENTRANT.
PUBLICITY: Submission of an entry, including any Prize notification documents (“Entrant Data”), constitutes your consent for Sponsor to obtain, use, and transfer your Entrant Data for Sweepstakes administration purposes and shall be subject to the Frito-Lay Privacy Policy available at https://contact.pepsico.com/fritolay/privacy-policy.
Winner must consent (and confirm such consent in writing upon request) to the use of his/her name, voice, picture or other likeness without compensation for promotional purposes in all media as determined by Sponsor, except where prohibited by law. In the event there is a discrepancy or inconsistency between disclosures and other statements contained in any Sweepstakes materials and the terms and conditions of these Official Rules, these Official Rules shall prevail, govern, and control.
GOVERNING LAW & JURISDICTION: All issues and questions concerning the construction, validity, interpretation, and enforceability of these official rules, entrant’s rights and obligations, or the rights and obligations of the Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Texas, without giving effect to any choice of law or conflict of law rules thereof. By entering, entrants consent to the jurisdiction and venue of the federal, state, and local courts located in Dallas or Collin County, Texas for the resolution of all matters or proceedings which are not subject to arbitration as set forth in the Binding Arbitration clause of these Official Rules and agree that any and all such disputes shall be resolved exclusively in those courts. Sponsor’ failure to enforce any term of these Official Rules shall not constitute a waiver of that or any other provision. If any provision of these Official Rules is held to be invalid or unenforceable, such provision shall be struck, and the remaining provisions shall be enforced.
CUSTOMER SERVICE AND WINNERS’ LIST REQUEST: For questions on the Sweepstakes or a list of Winners, email https://contact.pepsico.com/fritolay no later than September 25, 2026.
SPONSOR: Frito-Lay, Inc. 7701 Legacy Drive, Plano, TX 75024.
ADMINISTRATOR: Southern Made Services, LLC, 844 Hillwood Blvd., Nashville, TN 37209
DORITOS is a trademark of Frito-Lay North America, Inc. ©2026
Doritos® Build Bold Contest (“Contest”)
OFFICIAL RULES
THIS CONTEST IS INTENDED FOR PARTICIPTION IN THE UNITED STATES ONLY AND WILL BE GOVERNED BY U.S. LAW. DO NOT ENTER UNLESS YOU ARE ELIGIBLE AND LOCATED IN THE UNITED STATES OR THE DISTRICT OF COLUMBIA AT THE TIME OF PARTICIPATION.
NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO PARTICIPATE OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW. INTERNET ACCESS REQUIRED.
BY SUBMITTING TO THIS CONTEST, YOU AGREE TO THESE OFFICIAL RULES AND THE DECISIONS OF THE SPONSOR AND JUDGES, WHICH SHALL BE FINAL AND BINDING IN ALL RESPECTS. ALL DISPUTES WILL BE RESOLVED SOLELY BY BINDING ARBITRATION AND ENTRANTS WAIVE THE ABILITY TO BRING CLAIMS IN A CLASS ACTION FORMAT.
You may enter the Contest between 12:00 p.m. Central Time (“CT”) on May 20, 2026 and 11:59 p.m. CT on July 31, 2026 (the “Contest Period”). By participating, entrants (“Entrants”) agree to be bound by these Official Rules and the decisions of the Sponsor, which are binding and final on matters relating to this Contest. The website server is the official clock for this Contest.
The Contest is open only to legal residents of the fifty (50) United States and the District of Columbia, who are eighteen (18) years of age (19 in AL and NE) or older as of date of entry with a valid U.S. driver’s license or government-issued photo ID at the time of entry (each, an “Entrant”). The following persons are not eligible to enter or win a Prize (defined below): employees, officers and directors of Frito-Lay, Inc. (“Sponsor”), The Marketing Arm, Southern Made Services LLC, and their respective parents, subsidiaries and affiliates and if applicable, their advertising or Contest agencies, program Prize suppliers, any other companies engaged in the development, production, or distribution of materials for the Contest (collectively, the “Contest Parties”), and members of their immediate families (spouse, partner, parents, legal guardians, in-laws, grandparents, siblings, children and grandchildren and their respective spouses and/or “step” of each) and those living in the same household as such individuals (whether legally related or not who live in the same residence for at least three [3] months during the twelve-month period preceding the start date of the Contest). By participating, you agree to these Official Rules and to the decisions of the Sponsor and Contest Parties, which are final and binding in all respects. Void where prohibited by law. All federal, state, and local laws and regulations apply. By participating in the Contest, you unconditionally accept and agree to comply with and abide by these “Official Rules” and the decisions of Sponsor, including the interpretation of these Official Rules, administration of the Contest, selection of the Winner (defined below), and Sponsor’s exercise of discretion, which will be final, non-appealable, and binding in all respects.
To enter the Contest, go to DoritosBuildBold.com (“Website”) during the Contest Period. Submit your video (“Video”) and optional photo (“Photo”) of your build of a National Monument, National Park, Historical Building, or Iconic Structure (“Participating Location”), include the name of the Participating Location, follow the on-screen instructions to properly complete the registration form, and submit your Submission for the Contest (each a “Submission”).
The creative assignment for the Contest (“Creative Assignment”) is as follows:
Entrant to use the digital blueprint and Doritos chips to create an original creation of a Participating Location built to scale, with a high level of detail, minimal build materials, and with a BOLD twist. During the entry process, Submission will be required to include the following:
All Submissions must be received and recorded within the Contest Period. The Website is the official timekeeping device for this Contest. Submissions limited to up to three (3) different Submissions per person, per email, per Contest Period, as long as each Submission is Unique (defined below). If Sponsor or Contest Parties determines, in its sole discretion, that an Entrant has submitted two (2) or more Submissions that are not Unique (defined below) from each other, the Entrant and/or the duplicative Submissions may be disqualified.
Sponsor may, in its sole discretion, remove, delete and/or disqualify any Submission and/or Entrant it deems inappropriate or otherwise non-compliant.
From time to time during the Contest, Sponsor may feature Submissions on the Website and/or in Sponsor’s social media pages and channels, in Sponsor’s sole discretion. Being selected as a featured Submission is unrelated to the Judging Criteria and does not guarantee selection as a Potential Winner (defined below) in the Contest nor does it entitle the featured Entrants to any compensation or Prize.
Comply with all Contest requirements.
All Submissions must be received and recorded during the Contest Period.
The person uploading the Submission will be deemed the Entrant. The Entrant is the one (1) person who is the authorized account holder of the email address used to enter the Contest. Should multiple users of the same email account enter the Contest and a dispute thereafter arise regarding the identity of the Entrant, the authorized account holder of said e-mail account at the time of entry will be considered the Entrant. “Authorized account holder” is defined as the natural person who is assigned an e-mail address by an Internet access provider, on-line service provider or other organization which is responsible for assigning e-mail addresses or the domain associated with the submitted e-mail address. If any group elects to collaborate on a Submission, they are required to designate one (1) person as the agent of the group to enter the Contest, agree to these rules and accept the Prize on behalf of the group. If selected as a Potential Winner, the person designated as the Entrant will be deemed to be the Potential Winner and awarded the applicable Prize. Any Prize distribution among a group will not involve Sponsor.
Entrant may upload up to three (3) Submissions per Contest Period, as long as each Submission is unique and not entered more than once. “Unique” Submission shall be defined as a Submission by an Entrant that is distinguishable from other of Entrant’s Submissions (not the same or substantially similar Submission, including Participating Location).
Each Submission:
All Submissions will undergo preliminary screening for compliance with these Official Rules before being judged; however, such review does not relieve Entrant from responsibility for compliance with these Official Rules. Submissions that do not comply in all material respects with these Official Rules or that otherwise contain prohibited, or inappropriate content as determined by the Sponsor, in its sole discretion, will be disqualified and will not be considered for Prize. Sponsor makes the final determination as to which Submissions are eligible to take part in this Contest and be considered for a Prize.
By entering this Contest and uploading your Submission, you irrevocably grant to Sponsor and their agents, to the extent permissible by law, the unconditional and perpetual right to post, display, broadcast, publish, use, adapt, edit, translate, dub, and/or modify such Submission in any way, in any and all media, throughout the world, for any purpose, without limitation, and without notice or consideration to you. Potential Winner agrees upon verification of eligibility of Potential Winner status to execute a release irrevocably waiving all moral rights in Submission for use in relation to the Contest and/or allow Sponsor to modify the Submission as described in these Official Rules and in Contest (including but not limited to print, digital, social, or other medias) of Sponsor. If a Potential Winner does not execute the release, its Submission is no longer eligible, and Sponsor may select another Submission to be a Potential Winner. Such alternate Potential Winner Submission selection is in Sponsor’s sole discretion and may or may not include similar ideas and/or concepts to the disqualified Entrant’s Submission. Entrant also consents to the Sponsor or their agents doing (or omitting to do) any acts in respect of the Submission which may otherwise constitute an infringement of the Entrant’s moral rights. All Entrants further agree to release and indemnify and hold harmless Sponsor and the Contest Parties from any and all claims that any commercial, advertising, presentation, web content or any other material subsequently produced, presented, and/or prepared by or on behalf of Sponsor infringe on the rights of Entrant’s work as contained in any Submission.
Entrant acknowledges that other Entrants may have used the same Participating Locations, and/or concepts in their Submission that may be similar in idea or concept to what is included in Entrant’s Submission. Entrant understands and agrees that he/she shall not have any claim against any other Entrant or Sponsor arising out any such similarity or be entitled to any compensation because of any such similarity.
Data rates may apply if entering with a mobile phone or other Web-enabled device using your wireless service provider’s network. Check with your wireless service provider for details on these and any other applicable charges. Entrants are solely responsible for any such wireless or internet charges.
Each Submission must be manually key stroked and/or manually entered by the individual Entrant. Submissions generated by a script, computer programs, macro, programmed, robotic or other automated means are void and will be disqualified and transmissions from these or related IP addresses may be blocked. Submissions that are in excess of the stated limit, incomplete, illegible, corrupted, damaged, destroyed, forged, false, lost, late or misdirected, deceptive or otherwise not in compliance with the Official Rules may be disqualified from the Contest at Sponsor’s sole and absolute discretion. Submissions submitted by Entrants who do not meet the eligibility requirements (including all requirements with respect to age and residence) are void.
All eligible Submissions received during the Contest Period will be judged to determine one (1) potential winner (“Potential Winner”). Judging will be conducted by a Sponsor-selected panel of experts (the “Judges”). Judging will be based on the following criteria (each a “Judging Criteria”):
All eligible Submissions submitted during the Contest Period will be reviewed by Sponsor and Contest Parties. Sponsor and Contest Parties will evaluate each such eligible Submission based on the Judging Criteria set forth above, the one (1) eligible Submission with the highest total scores under the Judging Criteria will be selected as the Potential Winner. On or around August 21, 2026, the Entrant who submitted the potential winning Submissions will be notified by Sponsor and Contest Parties that their Submission has been selected as the Potential Winner and will provide to Sponsor a written assignment of all right, title, and interest in the copyright to the Entrant’s Submission (“Assignment”). Potential Winner who is compliant with these Official Rules and return to Sponsor an executed Assignment as directed by Sponsor within seventy-two (72) hours of Potential Winner’s receipt of the Assignment. In case of a tie for a Potential Winner position, tied Submissions will be broken by cumulative points awarded for Judging Criterion A. If tie continues, then tie(s) will be broken by the Submission with the highest cumulative point score for Judging Criterion B until the tie is broken. If a Potential Winner is not compliant with these Official Rules or does not execute and return the Assignment to Sponsor and Contest Parties as directed by Sponsor within seventy-two (72) hours of Potential Winner’s selection, then Potential Winner’s Submission will be deemed ineligible and Sponsor and Contest Parties may select the Submission with the next highest total score under the Judging Criterion A as a Potential Winner Submission in its place. Sponsor may ask Potential Winner to participate in interviews, videos and/or other promotional activities related to the Contest.
Potential Winner will be notified by phone and/or email on or about the dates set forth above and will be required to complete, execute and return an Affidavit of Eligibility a Liability Release, and, where lawful, a Publicity Release (collectively, the “Releases”). An alternate Potential Winner may be selected if any required documents are not returned within the required time period or if Potential Winner otherwise does not comply with these Official Rules. Potential Winner may be required to sign one or more additional releases, in Sponsor’s discretion. To the extent permissible by law, Sponsor reserves the right to ask a Potential Winner to submit to a confidential background check to confirm eligibility and help ensure that the use of any such person in advertising or publicity for the Contest will not bring Sponsor into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Contest as determined by Sponsor, in its sole discretion.
Any Prize will be forfeited, and an alternate Potential Winner may be contacted if: (1) a Prize notification is returned as undeliverable; (2) if any required response (including email response) is not received in timeline disclosed for any reason; (3) if any Prize claim forms or winner verification materials are not returned within the required time period; (4) if a Potential Winner is found to be ineligible by civil or criminal or social media information review, as determined by Sponsor in its sole discretion; or (5) if any Potential Winner is determined to be ineligible or otherwise not in compliance with these Official Rules. Sponsor, and Contest Parties are not responsible for any change of mailing address, email address, and/or telephone number of Entrants. Sponsor is not required to make more than one attempt to notify any individual Potential Winner; nor is Sponsor required to make more than one attempt to verify an alternative Potential Winner if the first selected Potential Winner is disqualified. If an insufficient number of qualified Submissions are received, Prize may not be awarded. Prize that are unclaimed, unredeemed, or returned as undeliverable will not be awarded.
Any waiver of any obligation hereunder by Sponsor does not constitute a general waiver of any obligation to Entrants. By accepting a Prize, Potential Winner agrees that his/her Submission will be deemed a Work Made For Hire under the Copyright laws of the United States, but if it cannot be so deemed, then the Potential Winner irrevocably assigns and transfers to Sponsor all of his/her right, title and interest in and to his/her Submission, including all but not limited to all copyright and trademark rights which he or she may have, in the United States and worldwide, therein, for consideration, the receipt and sufficiency of which is hereby acknowledged. Potential Winner hereby waives in favor of Sponsor, all rights of “Droit Moral” or “Moral Rights of Authors” or any similar rights or principles of law that Potential Winner may now or later have to his/her Submission. Sponsor reserves the right to alter, change or modify the winning Submission, in whole or in part, in its sole discretion. Upon request of Sponsor, Potential Winner shall execute and deliver such additional instrument of assignment, as may be solely deemed by Sponsor, reasonably necessary to establish the ownership of record of the right, title and interest in and to the Submission and of the copyrights transferred and “Moral Rights of Authors” waived under these Official Rules. Should Sponsor fail to request the said assignment as stated, that shall not be deemed a waiver of Sponsor’s rights and Sponsor may at a later time request the assignment.
Winner is solely responsible for any applicable federal, state, and local taxes on the Prize and will be issued an IRS Form 1099 in January of 2027 reporting the value of any Prize valued $2,000 or over. Winner is responsible for paying taxes on the full ARV of the Prize awarded to them.
One (1) winner (“Winner”) will receive two hundred fifty thousand dollars ($250,000). Prize will be awarded in the form of a check or wire transfer, payable to Winner. Total ARV of Prize: $250,000.
Winner will receive Two Hundred and Fifty Thousand Dollars ($250,000) in the form of a check or wire transfer payable to the Winner within 10–12 weeks of winner verification.
Winner must accept Prize as stated by Sponsor or Prize will be forfeited and awarded to an alternate Winner. Any difference between stated value and actual value will not be awarded.
ODDS OF WINNING DEPEND ON THE DECISION OF THE SPONSOR JUDGING SUBMISSIONS.
Subject to applicable law, each Winner hereby expressly grants to the Contest Parties and their respective successors, assigns, sublicensees and designees, the irrevocable right to use and publish his/her name, voice, biography and place of residence for all purposes, including, without limitation, advertising, marketing, promotional and publicity purposes in connection with this Contest (“Advertising”), in any and all media now or hereafter devised, worldwide, in perpetuity, without any form of notice, permission or any amount or kind of compensation, except for the awarding of the Prize to the Winner. All copyright, trademark or other intellectual property rights in such Advertising shall be owned by Sponsor and/or its licensors, and each Winner hereby disclaims and waives any claim of right to such Advertising. Such Advertising shall be solely under the control of Sponsor and/or its licensors, and each Winner hereby waives any claim of control over the Advertising content as well as any possible claims of misuse of Winner’s name, likeness or voice under contract, tort or any other theory of law. The Contest Parties do not assume any responsibility for any disruption in the Contest, including, but not limited to, the failure or interruption of any social media platform or any internet service provider. In the event there is a discrepancy or inconsistency between disclosures and other statements contained in any Contest materials and the terms and conditions of these Official Rules, these Official Rules shall prevail, govern, and control. In the event Sponsor is prevented from continuing with the Contest by any event beyond its control, including, but not limited to, fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, communications or equipment failure, utility or service interruptions, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared), interference with the Contest by any party, or any federal, state, or local government law, order, or regulation, order of any court or jurisdiction, or other cause not reasonably within Sponsor’s control (each, a “Force Majeure” event or occurrence), Sponsor shall have the right to modify, suspend or terminate the Contest or Prize. Sponsor additionally reserves the right, in its sole and absolute discretion to modify, suspend or terminate the Contest should causes beyond Sponsor’s control corrupt or interfere with the administration, integrity, operation, security or proper play of the Contest.
The Contest Parties are not responsible for the actions of Entrants in connection with the Contest, including Entrants’ attempts to circumvent the Official Rules or otherwise interfere with the administration, security, fairness, integrity or proper conduct of the Contest. The Contest Parties reserve the right, at their sole discretion, to disqualify (or terminate the Prize of) any individual who is found to be, or suspected of, acting in any manner deemed by the Contest Parties to be in violation of the Official Rules, or to be unsportsmanlike or disruptive, or with intent to annoy, abuse, threaten or harass any other person, or to be tampering with the entry process or the operation of the Contest, and void all associated Submissions, and/or registrations. CAUTION: ANY ATTEMPT BY A USER, YOU OR ANY OTHER INDIVIDUAL TO DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, THE CONTEST PARTIES RESERVE THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.
The Contest Parties assume no responsibility or liability for: (a) lost, late, stolen, undelivered, inaccurate, incomplete, delayed, misdirected, damaged or garbled registrations, Submissions, URLs, or emails; (b) any incorrect or inaccurate registration information, or for any faulty or failed electronic data transmissions; (c) any unauthorized access to, or theft, destruction or alteration of Submissions, or registrations at any point in the operation of this Contest; (d) any technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, cable, satellites, servers, computers or providers utilized in any aspect of the operation of the Contest; (e) inaccessibility or unavailability of the Internet or the Website or any combination thereof or for computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Contest, including, without limitation, errors or difficulties which may occur in connection with the administration of the Contest, the processing of Submissions, or registrations, the announcement of the Prize, or in any other Contest-related materials; or (f) any injury or damage to Entrants or to any other person’s computer which may be related to or resulting from any attempt to participate in the Contest. If, for any reason, the Contest (or any part thereof) is not capable of running as planned for reasons which may include, without limitation, infection by computer virus, tampering, unauthorized intervention, fraud, technical failures, or any other causes which may corrupt or affect the administration, security, fairness, integrity or proper conduct of this Contest, then the Contest Parties reserve the right at their sole discretion to cancel, terminate, modify or suspend the Contest in whole or in part.
All Entrants, as a condition of participation in this Contest, (a) release, discharge, indemnify and hold harmless the Contest Parties and each of their respective directors, officers, employees, agents, successors and assigns (collectively, “Released Parties”) from and against any and all liability, claims, costs (including attorneys’ fees), losses, damages, fines, or actions of any kind whatsoever for injuries, death, damages, or losses to persons or property which may be sustained, in whole or in part, directly or indirectly, in connection with: (i) participation in any aspect of the Contest (including travel to/from any Contest activity), (ii) the receipt, ownership, use or misuse of the Prize awarded, including any travel associated with any Prize, (iii) the Released Parties’ violation of rights of publicity or privacy, claims of defamation or portrayal in a false light or based on any claim of infringement of intellectual property; (iv) Entrant’s registration material on any related website, or (v) any typographical, human or other error in the printing, offering, selection, operation or announcement of any Contest activity and/or Prize; (b) under no circumstances will Entrant be permitted to obtain awards for, and Entrant hereby waives all rights to claim, punitive, incidental, consequential, or any other damages, other than for actual out-of-pocket expenses; (c) all causes of action arising out of or connected with this Contest, or any Prize awarded, shall be resolved individually, without resort to any form of class action; and (d) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, excluding attorneys’ fees and court costs.
All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules or the rights and obligations of Entrants, Sponsor or the Released Parties in connection with the Contest will be governed by and construed in accordance with the internal laws of the State of Texas, without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other laws.
BY PARTICIPATING THE CONTEST, ENTRANT AGREES THAT TO THE EXTENT PERMITTED BY APPLICABLE LAW: (A) ANY AND ALL DISPUTES, CLAIMS AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THE CONTEST, OR ANY PRIZE AWARDED, WILL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION; (B) ANY AND ALL CLAIMS, JUDGMENTS AND AWARDS WILL BE LIMITED TO ACTUAL THIRD-PARTY, OUT-OF-POCKET COSTS INCURRED (IF ANY) NOT TO EXCEED TEN DOLLARS ($10.00), BUT IN NO EVENT WILL ATTORNEYS’ FEES BE AWARDED OR RECOVERABLE; (C) UNDER NO CIRCUMSTANCES WILL ANY ENTRANT BE PERMITTED TO OBTAIN ANY AWARD FOR, AND ENTRANT HEREBY KNOWINGLY AND EXPRESSLY WAIVES ALL RIGHTS TO SEEK, PUNITIVE, INCIDENTAL, CONSEQUENTIAL OR SPECIAL DAMAGES, LOST PROFITS AND/OR ANY OTHER DAMAGES, OTHER THAN ACTUAL OUT OF POCKET EXPENSES NOT TO EXCEED TEN DOLLARS ($10.00), AND/OR ANY RIGHTS TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED; AND (D) ENTRANTS’ REMEDIES ARE LIMITED TO A CLAIM FOR MONEY DAMAGES (IF ANY) AND ENTRANT IRREVOCABLY WAIVES ANY RIGHT TO SEEK INJUNCTIVE OR EQUITABLE RELIEF. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF SPONSOR OR CONTEST PARTIES’ NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT.
The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Contest. The parties each agree to finally settle all disputes only through arbitration; provided, however, the Sponsor shall be entitled to seek injunctive or equitable relief in the state and federal courts in the State of Texas, and any other court with jurisdiction over the parties. In arbitration, there is no judge or jury, and review is limited. The arbitrator’s decision and award is final and binding, with limited exceptions, and judgment on the award may be entered in any court with jurisdiction. The parties agree that, except as set forth above, any claim, suit, action or proceeding arising out of or relating to this Contest shall be resolved solely by binding arbitration before a sole arbitrator under the streamlined Arbitration Rules Procedures of JAMS Inc. (“JAMS”) or any successor to JAMS. In the event JAMS is unwilling or unable to set a hearing date within fourteen (14) days of the filing of a “Demand for Arbitration”, then either party can elect to have the arbitration administered by the American Arbitration Association (“AAA”) or any other mutually agreeable arbitration administration service. If an in-person hearing is required, then it will take place in the State of Texas. The federal or state law that applies to these Official Rules will also apply during the arbitration. Disputes will be arbitrated only on an individual basis and will not be consolidated with any other proceedings that involve any claims or controversy of another party, including any class actions; provided, however, if for any reason any court or arbitrator holds that this restriction is unconscionable or unenforceable, then the agreement to arbitrate doesn’t apply and the dispute must be brought in a court of competent jurisdiction in the State of Texas. Sponsor agrees to pay the administrative and arbitrator’s fees in order to conduct the arbitration (but specifically excluding any travel or other costs of Entrant to attend the arbitration hearing). Either party may, notwithstanding this provision, bring qualifying claims in small claims court. This Contest is offered only in the United States and is governed by the laws of the state of Texas, and all claims must be resolved in the federal or state courts located in Collin or Dallas counties, Texas. THE ARBITRATION OF DISPUTES PURSUANT TO THIS PARAGRAPH SHALL BE IN THE ENTRANT’S INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE OR JOIN THE CLAIMS OF OTHER PERSONS OR PARTIES WHO MAY BE SIMILARLY SITUATED. DO NOT ENTER THIS GIVEAWAY IF YOU DO NOT AGREE TO HAVE ANY CLAIM OR CONTROVERSY ARBITRATED IN ACCORDANCE WITH THESE OFFICIAL RULES.
As a condition of participating in the Contest, each Entrant gives consent for Sponsor to obtain and deliver his or her name, address, and other information to third parties for the purpose of administering this Contest and to comply with applicable laws, regulations, and rules. Any information an Entrant provides to Sponsor may be used to communicate with Entrant in relation to this Contest or on a Contest Winner’s list. By participating in the Contest, each Entrant agrees to all of the terms and conditions of the Sponsor’s Privacy Policy, which is available at https://contact.pepsico.com/fritolay/privacy-policy. In the event of any discrepancy between the Sponsor’s Privacy Policy and these Official Rules, these Official Rules shall control and govern.
Winner is solely responsible for taxes on the Prize, if any. The ARV of the Prize is based on available information provided to Sponsor. The invalidity or unenforceability of any provision of these Official Rules or the Declaration will not affect the validity or enforceability of any other provision. In the event that any provision of the Official Rules or the Declaration is determined to be invalid or otherwise unenforceable or illegal, the other provisions will remain in effect and will be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. Sponsor’s failure to enforce any term of these Official Rules will not constitute a waiver of that provision. Entrants agree to waive any rights to claim ambiguity of these Official Rules. Headings are solely for convenience of reference and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Contest-related materials, privacy policy or terms of use on any website, social media platform or application and/or the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control and the discrepancy will be resolved in Sponsor’s sole and absolute discretion.
To receive the name of the Winner, send a self-addressed stamped business envelope to: Winner’s List, Doritos Build Bold Contest, PO Box 90130, Nashville, TN 37209. Winner’s List requests must be received no later than September 25, 2026.
For questions on the Contest, email https://contact.pepsico.com/fritolay no later than September 25, 2026.
Frito-Lay, Inc., 7701 Legacy Drive, Plano, TX 75024-4099.
DORITOS is a trademark of Frito-Lay North America, Inc. ©2026
What is Doritos Build the Bold?
Doritos® Build the Bold is a promotional experience featuring two ways to participate:
Complete the registration form and begin participation.
When is the entry period?
Both the Sweepstakes and Contest run from: May 20, 2026 at 12:00 PM CT – July 31, 2026 at 11:59 PM CT
Who can Participate?
You may participate if you:
Note: The Contest also requires a valid government-issued ID.
Do I need to make a purchase?
No. No purchase or payment is necessary, and making a purchase will not increase your chances of winning.
How do I enter the Sweepstake?
You can enter in two ways:
How many entries can I submit?
You may enter the Sweepstakes once per day, regardless of entry method.
How are winners selected
Winners are selected through random drawings during each entry period (see drawing dates below). Your odds of winning depend on the number of entries received.
| Entry Period | Start Date of Entry Period | End Date of Entry Period | Postmark Date | Drawing Date |
|---|---|---|---|---|
| 1 | May 20, 2026 at 12:00 p.m. CT | May 26, 2026 at 11:59 p.m. CT | May 26, 2026 | June 3, 2026 |
| 2 | May 27, 2026 at 12:00 a.m. CT | June 2, 2026 at 11:59 p.m. CT | June 2, 2026 | June 10, 2026 |
| 3 | June 3, 2026 at 12:00 a.m. CT | June 9, 2026 at 11:59 p.m. CT | June 9, 2026 | June 17 2026 |
| 4 | June 10, 2026 at 12:00 a.m. CT | June 16, 2026 at 11:59 p.m. CT | June 16, 2026 | June 24, 2026 |
| 5 | June 17, 2026 at 12:00 a.m. CT | June 23, 2026 at 11:59 p.m. CT | June 23, 2026 | July 1, 2026 |
| 6 | June 24, 2026 at 12:00 a.m. CT | June 30, 2026 at 11:59 p.m. CT | June 30, 2026 | July 8, 2026 |
| 7 | July 1, 2026 at 12:00 a.m. CT | July 7, 2026 at 11:59 p.m. CT | July 7, 2026 | July 15, 2026 |
| 8 | July 8, 2026 at 12:00 a.m. CT | July 14, 2026 at 11:59 p.m. CT | July 14, 2026 | July 22, 2026 |
| 9 | July 15, 2026 at 12:00 a.m. CT | July 21, 2026 at 11:59 p.m. CT | July 21, 2026 | July 29, 2026 |
| 10 | July 22, 2026 at 12:00 a.m. CT | July 31, 2026 at 11:59 p.m. CT | July 31, 2026 | August 10, 2026 |
What can I win in the Sweepstakes?
When will Sweepstakes winners be notified?
Winners will be notified via email after each drawing period.
How will I receive my prize?
Prizes are shipped to your mailing address (no P.O. boxes). Please allow 10–12 weeks for delivery
What do I need to create?
You’ll build a recognizable U.S. landmark (such as a monument, national park, or iconic structure) using Doritos® chips with:
What are the submission requirements?
Video:
Photo:
Must include:
Are there rules for submissions?
Yes. Submissions must: Be original and created by you (no AI or outside help)
Submissions that don’t meet guidelines may be disqualified.
How is the Contest winner selected?
Entries are judged based on:
What is the contest prize?
One (1) Grand Prize winner of $250,000 cash / check prize
When will the Conest winner be notified?
The potential winner will be contacted on or around August 2026 via phone and/or email.
What happens if I win the Contest?
Will I have to pay taxes if I win?
Yes. Winners are responsible for any applicable federal, state, and local taxes. You may receive a Form 1099.
Can I transfer or exchange a prize?
No. Prizes are non-transferable and not redeemable for cash, except at the Sponsor’s discretion.
What happens if I don’t respond after winning?
If you do not respond within the required timeframe or fail to complete required documents, your prize may be forfeited and awarded to an alternate winner.
Can my submission or information be used publicly?
Yes. By participating, you agree that your name, likeness, and/or submission may be used for promotional purposes, where permitted by law.
Where can I find the full Official Rules?
Please review the Official Sweepstakes Rules and Official Contest Rules on the website for full details.
Who can I contact with questions?
For questions or to request a winners list, please contact the email listed in the Official Rules by September 25, 2026.
Jefferson Memorial (Building only)
Lincoln Memorial (Building only)
Washington Monument
Grand Canyon National Park
Yellowstone National Park
Yosemite National Park
Everglades National Park
Arches National Park
Great Smoky Mountains National Park
Niagara Falls
U.S. Capitol Building
Independence Hall
Fort Sumter
Statue of Liberty/Ellis Island
Choose your monument and estimate its height to calculate approximately how many bags of Doritos® you'll need.
Return to the Doritos WorkbenchFor a that's inches tall, we suggest
Bags of Doritos
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Choose Another Monument Return to the Doritos Workbench